Black Eyed Peas: Back to a Better Now

The Ask: Promote a throwback infused Black Eyed Peas album with old school tone and a new age edge via both modern and traditional paid media.

OOH QR codes take the viewer to an intriguing web page promoting a pre-save

Using Spotify's new collaborative DM feature, the artist reaches out to those who have presaved the album directly, as if they were a friend.